MORE THAN A NUMBER
Upstart is a start-up founded by ex-Googlers that offer personal loans based on your potential, looking at factors like education and job security that traditional banks don't look consider.
Role // As the sole communication designer, I wrote copy, strategically selected photography, and created advertising in multiple dimensions for optimal click-through rates.
Tools // Sketch, Google AdWords, Facebook for Business, pen & paper
the psychology of urgency
Effective ad campaigns like this one increase click-through rates and ultimately, conversion rates.
And data can be predictable. Here, Upstart shows how modeling loan delinquency behavior can be calculated.