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Upstart

 
 

MORE THAN A NUMBER

Upstart is a start-up founded by ex-Googlers that offer personal loans based on your potential, looking at factors like education and job security that traditional banks don't look consider. 

Role // As the sole communication designer, I wrote copy, strategically selected photography, and created advertising in multiple dimensions for optimal click-through rates.

Tools // Sketch, Google AdWords, Facebook for Business, pen & paper

 
 
 

the psychology of urgency

Effective ad campaigns like this one increase click-through rates and ultimately, conversion rates.

 

DATA MATTERS

And data can be predictable. Here, Upstart shows how modeling loan delinquency behavior can be calculated.